Professional Discourses, Gender and Identity in Women's Media
eBook - ePub

Professional Discourses, Gender and Identity in Women's Media

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Professional Discourses, Gender and Identity in Women's Media

About this book

This book examines the professional discourses produced in women's media in Malaysia and the subject positions that they make available for career women. Drawing on feminist critical discourse analysis, critical stylistics and feminist conversation analysis, it identifies a range of gendered discourses around employment and motherhood that are underpinned by postfeminism and neoliberal feminism. Through close linguistic analysis of magazine and newspaper articles and radio talk, the study reveals that these discourses substitute balance, individual success, self-transformation and positive feelings for structural change, and entrench the very issues hindering gender workplace equality. Chapters discuss topics such as sexism, work-family balance, extensive and intensive mothering, breadwinning, gender stereotypes, beauty work, 'synthetic sisterhood', media practices and gender equality policies. This book will be of great interest to students and scholars of language and gender, discourse analysis, and media, communication and cultural studies as well as policy-makers, media practitioners and feminist activists.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Professional Discourses, Gender and Identity in Women's Media by Melissa Yoong in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Linguistics. We have over one million books available in our catalogue for you to explore.
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
M. YoongProfessional Discourses, Gender and Identity in Women's Mediahttps://doi.org/10.1007/978-3-030-55544-3_1
Begin Abstract

1. Gender Inequalities in the Malaysian Workplace

Melissa Yoong1
(1)
School of English, University of Nottingham Malaysia, Selangor, Malaysia
Melissa Yoong

Abstract

This chapter provides the context of this book by critically examining the gender inequalities surrounding women and work in Malaysia. It begins by looking back at the socio-economic transformations that led to the large-scale entry of women into the paid workforce, and the discrimination that waged women faced then and continue to face today. Next, it explores the current barriers that constrain women’s further access to the labour market and decision-making positions, and the policy responses to these. The subsequent section discusses the legislative frameworks around pregnancy discrimination and sexual harassment to further illustrate the prevailing inequalities in the workplace and society at large. Finally, the chapter sets out the aims and scope of the study.
Keywords
Women’s labour force participationWorkplace gender equalityWork–family conflictWomen in leadershipPregnancy discriminationSexual harassment
End Abstract
In recent years leading to the publication of this book, Malaysia saw its first woman deputy prime minister,1 first woman chief justice and second woman governor of the National Bank. Women are now present in almost all professions and at all levels of decision-making and governance. For many, this may seem like a period of promise for the future of gender equality in the country and, indeed, the gains achieved should not be underestimated. But, as this volume shows, there is still much to be done to provide women with a fair opportunity to participate meaningfully in paid work and advance in their careers. Gender equality is still far from achieved in the Malaysian workplace.
This book shares the broad feminist goal of many language and gender studies, which is to redress the gender inequalities in society that are reflected in, and perpetuated by, language use. More specifically, it examines how professional discourses in women’s media (re)construct, legitimise and contest unequal gender arrangements and relations in Malaysian workplaces. Professional discourses are, in the Foucauldian sense, systems of statements and practices that say something about employed women and their identities, behaviours, dispositions, aspirations, opportunities and choices. As practices that ‘form the objects of which they speak’ (Foucault 1972, 49), they create possibilities and constraints for who women can be and what is regarded as desirable, normal and acceptable, which may privilege the status quo. Given the interpenetration of public and domestic life, professional discourses include those on family roles that facilitate or limit women’s participation and advancement in the workplace. This study focuses on professional discourses in women’s media—that is, media whose target audience is women—as research has shown that they are important sites for the (re)production of hegemonic gender norms and the regulation of feminine subjectivities, including work subjectivities. In this book, I interrogate the regulatory ideals established by Malaysian women’s media against which employed women are exhorted to measure themselves and contextualise their work-related experiences, relationships and conflicts. These media serve as a useful gateway for identifying the powerful professional discourses circulating within the wider society. As discourses in the media are shaped, in part, by prevailing gender ideologies and broader societal discourses, analysing them can shed light on cultural understandings of women and work that need to be addressed to achieve gender balance in the professional domain.
Given that discourses emerge from particular socio-economic climates and historical conditions, it is necessary to first understand the national context from which the media discourses arise. In this chapter, I explore the gains and gaps in women’s engagement in Malaysia’s formal workforce in the past sixty years. The first section traces the developments leading to women’s large-scale entry into the formal labour market following the years after independence in 1957. It highlights the sexism that they endured, which, though lessening, still exists today. The second section looks at the reasons behind why despite rapid initial growth, women’s labour force participation rate (LFPR) remains far behind that of men. The chapter then moves on to discuss three important gender inequality issues in Malaysian economic spaces, namely the gender leadership gap, sexual harassment and pregnancy discrimination. Through this, I show how the approaches taken to integrate women into formal economic development have not effectively addressed women’s rights and challenges in the workplace. Lastly, I outline the study’s aims and scope as well as the structure of this book.
It is important to note that the account in this chapter is not a linear narrative of progress since progress cannot be solely measured by women’s entry into the labour market or the rise of an elite cadre of women. Many of the gender- and class-based issues that developed in twentieth-century workplaces still persist today, and I highlight these below. In addition, although women were not always such visible participants in the nation’s labour force and decision-making structures, this does not mean that they did not work. In pre-independence Malaya, many women bridged the public and private spheres at the same time as unpaid family workers who laboured on the family farm, cared for livestock or helped out the family business. However, because paid employment was perceived as a male domain, women wage workers were small in number and largely confined to low-paying occupations (Kaur 2000). Finally, I must stress that while this study strongly focuses on women’s access to and progress within the formal economy, it does not devalue reproductive labour or those who perform it. In this book, I have consciously shunned terms such as ‘non-working mothers’ to avoid constructing domestic labour as ‘non-work’. What I hope is that this research will contribute towards a more equitable future in which women have actual freedom to pursue real choices in terms of how they wish to live their lives and achieve their full potential.

Women’s Mobilisation into the Labour Force

When the country gained independence in 1957, merely a quarter of the wage-earning workforce were women. Since then, women’s LFPR has expanded from 30.8 to 55.8% in early 2020 (Department of Statistics Malaysia 2020; Ministry of Women and Family Development 2003). The mobilisation of women into the Malaysian workforce was strongly driven by the nation’s pursuit of export-oriented industrialisation. From the 1970s, the government began establishing industrial estates and free-trade zones for the manufacturing subsidiaries of multinational companies that wanted to flee escalating labour costs at home and relocate their labour-intensive production systems in cheaper developing countries (Kaur 2000; Ong 2010). These foreign-controlled plants were keen to recruit young women, though this was not a purely positive turn of events for women. The global expansion of labour-intensive manufacturing has relied on the exploitation and control of low-waged female labour and it was no different in Malaysia. The firms’ preference for women workers partly stemmed from the idealised caricature of the docile, diligent and nimble-fingered ‘factory girl’ with a natural propensity for monotonous work. This global stereotype was reproduced in Malaysian plants through corporate and state-level practices of control, including restrictive anti-union policies and gender hierarchies2 that confined many women to low-wage assembly line work and subjected them to intense forms of factory discipline (Elias 2005, 2020).
Another motivating factor for hiring women in the factories was economic. The working class were poorly paid, but the female proletariat, who were doubly oppressed because of their gender and class, represented the lowest cost, with wage levels between 75 to 80% of those of men in comparable occupations (Kaur 2000). Young rural women, in particular, were not only cheap to employ, but also easy to recruit due to ‘their relative oversupply and the eagerness of peasants, village elders, and local institutions to send otherwise non-cash-earning village women to the [free-trade zones]’ (Ong 2010, 153). Falling commodity prices and the progressive loss of farmland owing to agricultural and industrial policies was increasing dispossession of peasants and poverty in rural society. In response, the government rapidly expanded manufacturing industries across the Malaysian Peninsular (Ong 2010). The growth of manufacturing job opportunities induced thousands of young rural women to obtain jobs in the industrial estates (Ng and Chee 1996). Industrialisation in the country, thus, became as much women-led as export-led. In fact, as Ng et al. (2006) point out, Malaysia’s economic success came on the backs of lowly paid women. However, as unskilled workers, these women were the least likely to benefit from the country’s economic growth. Wages in female-dominated industries like clothing and textile were not only lower than those in male-dominated ones, but also suppressed as firms sought out new supplies of cheap labour (Elias 2009; Ministry of Women and ...

Table of contents

  1. Cover
  2. Front Matter
  3. 1. Gender Inequalities in the Malaysian Workplace
  4. 2. Neoliberal Feminism, Postfeminism and Professional Identities in the Media
  5. 3. Data and Analytical Approaches
  6. 4. Neoliberal Feminism and Media Discourses of Employed Motherhood
  7. 5. Postfeminist Discourses and Work Femininities in Women’s Media
  8. 6. Synthetic Sisterhood in Malaysian Women’s Media
  9. 7. Gender Workplace Equality: From Research to Policy and Practice
  10. Back Matter