Global Enterprise Management, Volume II

New Perspectives on Challenges and Future Developments

A. Camillo

• Publisher: Palgrave Macmillan
• Year: 2015
• Print ISBN:
  9781349702152
  9781137510693
• eBook ISBN:
  9781137510709
• Topic: Business
• Subtopic: Business General
• Index: Business

The ongoing progress of globalization has created a new need in multinational and international companies for managers who have the skills and competencies to be rotated anywhere in the world. While most books addressing global management have focused on the practitioner experience, theory, or academic knowledge relevant to one region or country, Global Enterprise Management unites all these approaches in a practical framework designed to provide students, educators, and practitioners with the skills to succeed in the global managerial landscape. Inspired by his 35 years in international hospitality management, Camillo brings together an interdisciplinary team to break down the challenges facing managers in global companies, including supply chains, business ventures, technology, accounting, marketing, and human resources. A collection of real-world case studies grounds theory in contemporary practice and directs the conversation toward the future.

Index

Page numbers in italics refer to tables and figures.

acculturation, 191–202

and acculturative dissonance, 192, 195–9, 200, 200–2

and acculturative stress, 191–202

and cross-cultural training, 192–3, 195–202

and culture shock, 192–7, 200–1

defined, 193–4

Acer, 10, 12–13

Aditya Birla Group, 139–41, 144–9

Africa, 23–4, 33, 50–1, 123–4, 130, 141, 153, 158. See also South Africa

Afsarmanesh, H., 59–60

Airbus, 19, 21, 26, 32

Akwetey, Lawrence Mensah, 19–35

Amazon, 40, 44–6

Apple, 26

Association of Southeast Asian Nations (ASEAN), 30

audit. See strategic audit

Aulakh, P., 92

Australia, 19, 139, 153, 158

BAE Systems, 47–8

Bajada, Alicia J., 153–68, 171–88

Bandura, A., 193

Baroudi, Bassam, 57–71

Basu, Sriparna, 139–49

Beamish, P. W., 93

Beise, C. M., 64–5

BenQ, 12–13

Berger, P., 140

Birch, D., 109

Birla, Aditya Vikram, 147–8. See also Aditya Birla Group

Birla, Ghanshyam Das Birla, 146–8. See also Aditya Birla Group

Birla, Kumar Mangalam, 139–40, 144, 146, 148. See also Aditya Birla Group

Black, J. S., 193

Blake, Francis, 174, 185, 187

blue ocean strategy, 43

Bochner, S., 194

borderless world, 78, 84, 87

Borensztein, J., 24

boundary spanners, 92–4, 95, 95–100, 101, 101–4

brand management. See own brand management (OBM)

Brazil, 26, 158

BreconRidge, 49

BRICS (Brazil, Russia...

Table of contents

• Cover
• Title
• 13   How Do Emerging Economy Firms Learn to Evolve from Contract Manufacturing to Own Brand Management?
• 14   Global Business Ventures, Foreign Direct Investment, Expansion, and Growth Strategies
• 15   The Implications of Cloud Computing for Global Enterprise Management
• 16   A Discourse on the Concept of Virtuality in Globally Dispersed Teams
• 17   The Specific Role of Consumers in Global Enterprise Management: Controller of the Supply Chain in Web-Based Experiences
• 18   Effective Boundary Spanners in IJVs Experiencing Performance Downturn
• 19   A New Perspective on Corporate Social Responsibility for MNEs: Real Options Theory
• 20   The Role of Emotional Intelligence in Global Leadership
• 21   Culture at the Crossroads: Value Orientations and Their Renegotiation in Leading Family-Owned Indian Businesses
• 22   Medtronic, Inc.: Competitor’s Strategic Audit, A Case Study
• 23   The Home Depot: A Competitor’s Strategic Audit, A Case Study
• 24   Defining Acculturative Dissonance and Developing a Model of Expatriate Acculturative Stress
• About the Editor
• List of Contributors
• Index