Betty was born in Glasgow, Scotland, in 1932 and had a very active early life during which she enjoyed cycling, swimming, badminton, and tennis. She recalled the ways in which her involvement in these activities was enhanced or curtailed by various factors throughout her life, such as her social circle; the connections she had in her community; her access to local facilities; and the stage of the life-cycle that she was going through:
I also learned to swim because [my school] had its own pool and thatâs where I learned to swim. And em, so therefore myself and a group of friends, we went swimming sort of ye know, once a week over at the Baths. Em, so really it was school, high school that started me off ye know, sort of thing. Um and then em, well, when I left school eh and I went to the City Assessors, they had a badminton club and em I joined the badminton club and eh played, oh a lot of badminton! Once again I got into the team and they were in a league, so as well as your ordinary club night you were here, there, and everywhere playing the other clubs that were in your league, eh, so as I say I was out at badminton, ye know, a lot. Um, took up tennis, we used to joke and say we played tennis in the summer and badminton in the winter. We cycled every Sunday too. It needed to be really bad weather for us not to go, we went even if it was raining ye know, and eh it was always, we went to the coast, ye know weâd go to Troon, we would go to West Kilbride, we would go to Ayr, we would go, we did all the sorta coastal places, ye know. And it was eh, it was great eh, it was great fun. When we got to wherever we decided we were going we, em, we didnât just rest at that, the first thing you did was you undressed and went in for a swim in the sea! (laugh) And then you had yer âeatsâ, you, we took our own eats with us, ye know, thatâs what we used to say, that was the only thing that kept us going, knowing that like after weâd done the cycling and after weâd done the swimming, ye know, we can get our food now! Ye know (laughing) Gosh it was great ⊠And then what happened was eh, ye know, couple of the boys met up with some girl, ye know, and they were âa coupleâ sort of idea, so they werenât doing the cycling on a Sunday they were away with their girlfriends, sorta thing, ye know? So, as I say, it petered out, but it was because people were pairing off with other people and that kind of thing, ye know ⊠And, well, once I was married, there was a gap of doing things.1
Muriel, born in Paisley, Scotland, in 1937, also remembered her physical activity altering as she went through life, particularly during her years of marriage and motherhood:
But I donât remember actually being very, being able to be very active, after [I started work] because ⊠then of course I got married in â61 ⊠so thatâs, and then once the kids came along it ⊠the opportunities were just not there to join clubs and be sociable at that. I didnât find it. Cause they [the children] were all quite close together.2
Margaret, B., an interviewee born in 1948 in Huddersfield, England, similarly saw her own physical recreation come to a halt in her early twenties:
I can remember being able to play out, without really, with very little supervision. So I can remember, probably, several hours playing out, adventure in fields, in gardens, edges of rivers (laugh) this sort of thing, unsupervised play, and returning home for the next meal. There was no sort of, um, danger about playing out unsupervised and going beyond the garden, that was okay. Um, primary school, physical education I can remember regular activities and that was things like country dancing, gymnastics, rounders, games outside, eh, athletics, and I can remember really enjoying that sort of activity. ⊠Just a local primary school on the outskirts of Huddersfield, a brand-new school actually, that primary school was a brand-new build, so that would be in the 1950s, eh, so it was well-equipped. [âŠ] I did join a hockey club, in Lancashire, and I did go for county trials in Yorkshire and I was selected to play for Yorkshire at county level. I only made it through one season and I thought I canât do this seven days a week without any other, anything else going. And, much to my fatherâs disappointment, I gave up the hockey completely ⊠[I was] 22. [âŠ] By then Iâd met my future husband and if Iâd been doing all physical education [teaching] and all hockey I wouldnât have been able to see him.3
The life stories of the interviewees who contributed to this research reveal the complex ways in which women interacted with exercise and sport throughout their lives in the twentieth century.
Gendered social and medical discourses framed womenâs experiences of exercise at each stage of the socially and physically guided female life-cycle between 1930 and 1970. When we look at exercise experiences in Britain from the perspective of the female life-cycle it is clear to see that there were barriers toward female participation at every stage. Educational and public exercise facilities were often largely unsuited to the physical and practical needs of women and girls who wished to make exercise part of their lives. Young adolescent girlsâcoping with physiological changes and the practicalities of managing their bodies in their early years of menstruationâwere seldom practically accommodated within British schools, making exercise participation an uncomfortable experience. Many adult women found that they had to have crucial workplace connections, disposable income, a network of sporty friends, and childcare support if they hoped to make physical recreation part of their lives as wives and mothers. But despite these practical restrictions on female exercise, there was certainly space for individuals to direct their personal choice and determination to overcome barriers within these discursive and practical frameworks. As will be shown throughout the following chapters, ideas of the naturally âfragile female body,â unsuited to vigorous exercise, did not match the strong, competitive sporting selves which many of the female interviewees in this study projected through their interview narratives.
Fashions, Femininities, and Fitness
Skillen has argued that the emergence of the âmodern womanâ or âflapperâ girl in the inter-war yearsâand the changing fashions and ideals which accompanied the arrival of this âmodern womanââhad a substantial impact on the way in which womenâs sport and exercise was able to develop.4 Flappers popularised new fashions which showed more of the female body than earlier clothing styles, with shorter hemlines and material which draped to reveal the female body and the way it moved.5 These modern fashions encouraged a fresh ideal female body shapeâa slim, âboyishâ figureâwhich in turn meant that many women wished to sculpt their bodies and their lives to fit with this particular femininity ideal of the young, fun, and active girl. It has been argued that through the rise of this new modern âbeauty cultureâ and the work of female-friendly fitness groups such as the Womenâs League of Health and Beauty (WLHB) and the Keep Fit Movement, a âmodern definition of femininityâ was established in the 1930s which married the terms health and beauty and championed the slender physique: this had major repercussions for womenâs exercise.6 For decades medical professionals had looked on womenâs bodies primarily as reproductive vessels, and a womanâs roleâor future roleâas a mother took precedence over all other life aspirations she might have had. Matthews argues that this âuterine traditionâ, where women were viewed principally for the reproductive contribution they could make to the race, was gradually being broken down by the 1930s.7 She suggests that beauty-culture trends helped to promote and legitimate the idea that modern women had a right to take pride in and take care of their health and beauty for themselves personally, and not just so that they were fit enough to bear children.
Similarly, Zweiniger-Bargielowskaâs research into the mass phenomenon of female fitness, which was witnessed in England in the 1930s and headed by the Keep Fit and WLHB classes, has shown that the ideal woman of this decade was a âmodern, emancipated race motherâ.8 Zweiniger-Bargielowska has argued that the ideal 1930s woman was physically healthy and certainly fit to bear healthy children, but also in control of her own fertility and not simply a âbreeding machineâ.9 Simultaneous with the rise of beauty culture and its accompanying ideology was a growing official awareness of the nationâs general lack of physical fitness. This culminated in a 1937 fitness campaign which was implemented throughout England, Wales, and Scotland and geared to both men and women.10 The campaign was based around the Physical Recreation and Training Act of 1937 and was an attempt to awaken the nationâs moral obligation to keep fit. Fitness propaganda was developed by the newly established National Fitness Councils of England and Scotland and distributed throughout the country in the form of posters, leaflets, and short films.11 With these developments it appeared that access to and experiences of sport for all British people would be enhanced over the coming years. However, the Second World War halted the fitness campaigns and, crucially, reduced the steady flow of grant funding which was supposed to help improve the poor standards of British fitness through the development of local and national sports facilities. The 1930s aspirations of government officials to inspire and financially support the path to a fitter and healthier Britain were obstructed over the following years by war, modified national priorities, and increasingly complex post-war social relations. As will be shown in Chap. 5, it wasnât until the 1960s and 1970s that there was any evidence of real state interest in and support for sport and physical activity in Britain. In the early 1970s the British âSport for Allâ campaign was launched in an effort to reach those groups of people whose lives were still untouched by sport. Women, and particularly mothers with children, were outlined as one of the target groups of this campaign.12 This book will track sport and physical activity experiences between 1930âwhen this modern, healthy femininity ideal was apparently developingâand 1970, in order to investigate some of the reasons why women were still identified as one of the âtarget groups of non-participantsâ at the 1972 launch of âSport for Allâ.13
The reference to âSport for Allâ is perhaps misleading, as the word sport conjures images of team games and competitive sport which are not necessarily the primary focus of this research, and certainly were not the key focus of the 1970s campaign which urged British citizens to take up physical recreation more generally. The terms physical recreation, sport, leisure, and exercise will all be used throughout the following chapters as we look into womenâs general exercise experiences and the ways women interacted with physical activity throughout their lives. As we look at the many and varied ways women were able to access exercise, certainly some of these experiences did involve organised sport, but other experiences had to be more informal to allow these women access. For example, some women spoke of having to shift the regular swimming club schedule of their youth to an occasional swim with their young children once they became mothers; but they still found a way to access physical activity. Many of the exercise experiences could not be categorised...