This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.
eBook - ePub
Multimodal Communication
A social semiotic approach to text and image in print and digital media
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
Multimodal Communication
A social semiotic approach to text and image in print and digital media
About this book
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Table of contents
- Cover
- Front Matter
- 1. Social Semiotics: Setting the Scene
- Part I. Print Media
- Part II. Digital Media
- Back Matter
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Yes, you can access Multimodal Communication by May Wong in PDF and/or ePUB format, as well as other popular books in Literature & Linguistics. We have over 1.5 million books available in our catalogue for you to explore.