User Experience Research
eBook - PDF

User Experience Research

Discover What Customers Really Want

Marty Gage,Spencer Murrell

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

User Experience Research

Discover What Customers Really Want

Marty Gage,Spencer Murrell

Book details
Table of contents

About This Book

The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide

The first phase of the design thinking?process?is arguably the most crucial, as this is when human insights are?leveraged to define value for customers. ?Yet this so-called "empathize" phase is often deemed optional or is?executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and?guesswork that make value creation a precarious bet.

In? User Experience Research: Discover What Customers Really Want, ?a human factors psychologist and an industrial?designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based?on their forty years of?generative research experience in multiple industries, this is the definitive guide to user?experience research. This repeatable approach is grounded in six key principles that connects users' desired?emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal?experience?frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners.

User Experience Research: Discover What Customers Really Want? is an indispensable, fully illustrated, step-by-step?manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users?truly desire and would find valuable.

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Table of contents

  1. Title Page
  2. Copyright Page
  3. Contents
  4. Introduction
  5. Chapter 1 Making Experiences Actionable
  6. Chapter 2 Choosing A Research Approach
  7. Chapter 3 Finding Your Target User
  8. Chapter 4 Having Effective Conversations
  9. Chapter 5 Capturing Clear Data
  10. Chapter 6 Describing Experiences With Stimuli
  11. Chapter 7 Understanding The Situations Of Use
  12. Chapter 8 Conducting Research
  13. Chapter 9 Finding The Big Ideas
  14. Chapter 10 Telling The Story Of The Future
  15. Appendix
  16. Index
  17. EULA
Citation styles for User Experience Research

APA 6 Citation

Gage, M., & Murrell, S. (2022). User Experience Research (1st ed.). Wiley. Retrieved from (Original work published 2022)

Chicago Citation

Gage, Marty, and Spencer Murrell. (2022) 2022. User Experience Research. 1st ed. Wiley.

Harvard Citation

Gage, M. and Murrell, S. (2022) User Experience Research. 1st edn. Wiley. Available at: (Accessed: 15 October 2022).

MLA 7 Citation

Gage, Marty, and Spencer Murrell. User Experience Research. 1st ed. Wiley, 2022. Web. 15 Oct. 2022.