The Development of Mexico's Tourism Industry
eBook - PDF

The Development of Mexico's Tourism Industry

Pyramids by Day, Martinis by Night

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Development of Mexico's Tourism Industry

Pyramids by Day, Martinis by Night

About this book

Berger argues that tourism was forged by Mexico's government in 1928 as the cornerstone of state-led modernization programmes. Berger presents tourism as the leading and influential facet of the post-revolutionary modernization programme. She also examines how tourism fostered nationalism and unity, and emerged as a new form of foreign diplomacy.

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Yes, you can access The Development of Mexico's Tourism Industry by D. Berger in PDF and/or ePUB format, as well as other popular books in History & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. The Development of Mexico’s Tourism Industry
  3. Contents
  4. Illustrations
  5. Note on Currency
  6. Acknowledgments
  7. Abbreviations for Touris m-Related Organizations
  8. Introduction
  9. Chapter 1 Mexico’s New Revolution: The Race for the Tourist Dollar, 1928–1929
  10. Chapter 2 State Support and Private Initiative: Patterns in the Development and Promotion of Tourism, 1930–1935
  11. Chapter 3 Motoring to Mexico: Highways Hotels, and Lo Mexicano, 1936–1938
  12. Chapter 4 “Vacationing with a Purpose”: Tourism Promotion on the Eve of World War II
  13. Chapter 5 Pyramids by Day, Martinis by Night: Selling a Holiday in Mexico
  14. Epilogue
  15. Appendix A
  16. Notes
  17. Bibliography
  18. Index