Cross-Cultural Personal Selling
eBook - PDF

Cross-Cultural Personal Selling

Agents' Competences in International Personal Selling of Services

Anna Antczak,Barbara A. Sypniewska

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eBook - PDF

Cross-Cultural Personal Selling

Agents' Competences in International Personal Selling of Services

Anna Antczak,Barbara A. Sypniewska

Book details
Table of contents
Citations

About This Book

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and personal sellers must be aware of these differences and be familiar with the expectations of customers. Cross-cultural Personal Selling provides extensive empirical research results with special emphasis on competences, skills and qualifications of personal sellers which are necessary for successful, effective and efficient promotion campaigns aimed at customers from different cultures. Academics of international marketing and promotion will find this study extremely useful, as well as practitioners looking to expand their knowledge on personal selling.

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Information

Publisher
Palgrave Macmillan
Year
2017
ISBN
9783319555775
Topic
Betriebswirtschaft
Subtopic
Marketing
Index
Marketing

Table of contents

Citation styles for Cross-Cultural Personal Selling

APA 6 Citation

Antczak, A., & Sypniewska, B. (2017). Cross-Cultural Personal Selling ([edition unavailable]). Springer International Publishing. Retrieved from https://www.perlego.com/book/3497567/crosscultural-personal-selling-agents-competences-in-international-personal-selling-of-services-pdf (Original work published 2017)

Chicago Citation

Antczak, Anna, and Barbara Sypniewska. (2017) 2017. Cross-Cultural Personal Selling. [Edition unavailable]. Springer International Publishing. https://www.perlego.com/book/3497567/crosscultural-personal-selling-agents-competences-in-international-personal-selling-of-services-pdf.

Harvard Citation

Antczak, A. and Sypniewska, B. (2017) Cross-Cultural Personal Selling. [edition unavailable]. Springer International Publishing. Available at: https://www.perlego.com/book/3497567/crosscultural-personal-selling-agents-competences-in-international-personal-selling-of-services-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Antczak, Anna, and Barbara Sypniewska. Cross-Cultural Personal Selling. [edition unavailable]. Springer International Publishing, 2017. Web. 15 Oct. 2022.