eBook - PDF

Business-to-Business Marketing Communications

Name: Business-to-Business Marketing Communications
ISBN: 9783319587837

Value and Efficiency Considerations in Recessionary Times

Ioannis Rizomyliotis,

Kleopatra Konstantoulaki,

Ioannis Kostopoulos,

English
PDF
Available on iOS & Android

eBook - PDF

Business-to-Business Marketing Communications

Value and Efficiency Considerations in Recessionary Times

Ioannis Rizomyliotis,

Kleopatra Konstantoulaki,

Ioannis Kostopoulos,

About this book

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.

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Yes, you can access Business-to-Business Marketing Communications by Ioannis Rizomyliotis,Kleopatra Konstantoulaki,Ioannis Kostopoulos in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.