Managing Media Businesses
eBook - PDF

Managing Media Businesses

A Game Plan to Navigate Disruption and Uncertainty

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Managing Media Businesses

A Game Plan to Navigate Disruption and Uncertainty

About this book

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry.

Do newspapers, magazines or books have a future? Will terrestrial television or cable services exist as meaningful players in five years' time? Is there a way to make multiple consumption platforms work together in a way that extracts the revenue needed to support the creation and development of quality content? While more and more content is being published, fewer and fewer businesses are finding a way to do so profitably and sustainably.

Your answers to these questions that vex your media or entertainment business will depend on your frame – a frame based on experience gained in days that were less uncertain, less fluid and much, much simpler. Those frames need to be broken if you are to survive in times of such rapid change.

This book is based on IESE's Advanced Management Program in Media & Entertainment, which IESE Business School has been running in New York and Los Angeles since 2011. It combines contributions from leading professors and practitioners, as well as real-life case studies, to establish a base upon which you can start to build the set of managerial tools that you will need to manage fast-changing media and entertainment businesses.

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Yes, you can access Managing Media Businesses by Mike Rosenberg, Philip H. Seager, Mike Rosenberg,Philip H. Seager in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2017
Print ISBN
9783319520209
eBook ISBN
9783319520216
Topic
Business
Subtopic
Business Strategy
Index
Business

Table of contents

  1. Dedication
  2. Preface
  3. Contents
  4. List of Contributors
  5. List of Figures
  6. List of Tables
  7. 1: The Big Picture: Four Trends That Change Everything
  8. 2: Strategy: The Soul of Your Business
  9. 3: “Show Me the Money!” Getting Inside the Bottom Line
  10. 4: Marketing in a New Media World
  11. 5: Decisive Leadership: Leaders That Create Extraordinary Outcomes
  12. 6: Decision Analysis: The “Science” of Predicting Your Next Hit
  13. 7: Operations Management: Not Just What You Do, But How You Do It
  14. 8: The Digital Economy: It’s Not the Technology, It’s the Business Model, Stupid!
  15. 9: Managing Creative People: Time to Tear Up the Handbook?
  16. 10: Corporate and Entrepreneurial Finance: Moving Your Business from Back of the Envelope to Front of the Class
  17. 11: Scenario Planning: Your Playbook for the Future
  18. Index