Cultural Intermediaries

Audience Participation in Media Organisations

Jonathon Hutchinson

• Publisher: Palgrave Macmillan
• Year: 2017
• Print ISBN: 9783319662862
• eBook ISBN: 9783319662879
• Topic: Social Sciences
• Subtopic: Media Studies
• Index: Social Sciences

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues.

Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

Table of contents

• Foreword
• Preface
• Acknowledgements
• Contents
• List of Figures
• Chapter 1 Introduction
• Part I Foundations for Digital Cultural Intermediation
• Chapter 2 Institutional Cultural Intermediation
• Chapter 3 Public Service Media
• Chapter 4 Participation in Media Organizations
• Part II Experiments in Digital Cultural Intermediation
• Chapter 5 Co-creation as the Basis for Cultural Intermediation
• Chapter 6 New Media Technologies and Platforms that Engage Audience Participation
• Chapter 7 Can Social TV Use Cultural Intermediation to Facilitate Participation?
• Chapter 8 Alternative Forms of Participation in Media Organizations
• Chapter 9 Algorithmic Culture and Cultural Intermediation
• Chapter 10 Conclusion
• Appendix
• Bibliography
• Index