
Political Communication in Britain
Polling, Campaigning and Media in the 2015 General Election
- English
- PDF
- Available on iOS & Android
Political Communication in Britain
Polling, Campaigning and Media in the 2015 General Election
About this book
This book offers a unique exploration of the 2015 General Election from the perspectives of those most intimately involved as strategists, journalists and analysts. Itfeatures contributions from the rival parties, news and polling organizations as well as academic experts who examine all aspects of the campaign. A common theme that emerges is the increasing complexity of the democratic process given the development of a more multifaceted party system and a growing fragmentation in mass media audiences. The UK electoral landscape has changed: in 2015 six parties received more than a million votes whereas in the 2010 General Election it was only three. This book provides invaluable insights into contemporary British politics through analysis of an election whose outcome, an outright Conservative victory, surprised many commentators. It will appeal to students and scholars in the fields of electoral politics and media and communication, as well as to practitioners and the wider reader interested in British general elections.
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Information
Table of contents
- Preface and Acknowledgements
- Contents
- Notes on Contributors
- List of Abbreviations
- List of Figures
- List of Tables
- Chapter 1: Foreword
- Chapter 2: Introduction
- Part I: Part I:Ā Polling
- Chapter 3: The Polls andĀ Their Context
- Chapter 4: The Performance ofĀ theĀ Polls
- Chapter 5: The Election inĀ Scotland
- Chapter 6: Outside theĀ Marginals: Constituency andĀ Regional Polling at theĀ 2015 General Elections
- Chapter 7: What theĀ Polls Polled: Towards aĀ Political Economy ofĀ British Election Polls
- Part II: Campaigns
- Chapter 8: An Interview withĀ Jeremy Sinclair
- Chapter 9: The Conservative Campaign
- Chapter 10: The Labour Campaign
- Chapter 11: The SNP Campaign
- Chapter 12: Chill Wind: TheĀ Liberal Democrat Campaign
- Chapter 13: A Polite Insurgency: TheĀ UKIP Campaign
- Chapter 14: For theĀ Common Good: TheĀ Green Partyās 2015 General Election Campaign
- Part III: Media
- Chapter 15: The Media Campaign: TheĀ Issues andĀ Personalities Who Defined theĀ Election
- Broadcasting
- Chapter 16: The Broadcast Journalistās View
- Chapter 17: Regulating Broadcasting During theĀ 2015 General Election: TheĀ Ofcom Perspective
- Chapter 18: Election Debates: TheĀ Less Than Smooth Path toĀ TVās Big Campaign Events
- Chapter 19: The Election Debates inĀ 2015: TheĀ View fromĀ theĀ Living Room
- Print and Social Media
- Chapter 20: Reporting theĀ Election
- Chapter 21: Pink Buses, Leadersā Wives andĀ āThe Most Dangerous Woman inĀ Britainā: Women, theĀ Press andĀ Politics inĀ theĀ 2015 Election
- Chapter 22: Othering Ed: Newspaper Coverage ofĀ Miliband andĀ theĀ Election
- Chapter 23: The Social Media Campaign: Mobilisation andĀ Persuasion
- Chapter 24: #GE2015: TheĀ General Election onĀ Twitter
- Index