Political Marketing and Management in Ghana
eBook - PDF

Political Marketing and Management in Ghana

A New Architecture

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Political Marketing and Management in Ghana

A New Architecture

About this book

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Political Marketing and Management in Ghana by Kobby Mensah in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2017
Print ISBN
9783319573724
eBook ISBN
9783319573731
Topic
Business
Subtopic
Business Strategy
Index
Business

Table of contents

  1. Preface
  2. Acknowledgements
  3. Contents
  4. Editors and Contributors
  5. List of Figures
  6. List of Tables
  7. 1 Political Marketing and Management: A New Architecture
  8. 2 Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda
  9. 3 Change in Party Leadership, Party Brand Image and Voter Choice
  10. 4 Political Party Branding and Voter Choice in Ghana
  11. 5 Political Financing and Fund-Raising in Ghana
  12. 6 Political Party Financing and Reporting in Ghana: Practitioner Perspectives
  13. 7 Voter Motivations in a Developing Democracy: A Marketing Perspective
  14. 8 Political Management and Human Resources Practices of Political Parties in Ghana
  15. 9 Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders
  16. 10 Conclusion
  17. Index