This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.
- 217 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
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Table of contents
- Preface
- Acknowledgements
- Contents
- Editors and Contributors
- List of Figures
- List of Tables
- 1 Political Marketing and Management: A New Architecture
- 2 Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda
- 3 Change in Party Leadership, Party Brand Image and Voter Choice
- 4 Political Party Branding and Voter Choice in Ghana
- 5 Political Financing and Fund-Raising in Ghana
- 6 Political Party Financing and Reporting in Ghana: Practitioner Perspectives
- 7 Voter Motivations in a Developing Democracy: A Marketing Perspective
- 8 Political Management and Human Resources Practices of Political Parties in Ghana
- 9 Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders
- 10 Conclusion
- Index
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Yes, you can access Political Marketing and Management in Ghana by Kobby Mensah in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over 1.5 million books available in our catalogue for you to explore.