
- 110 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
Today, everything and everyone is a brand. If you want to develop your personal brand, but can't afford the fees of a branding firm, this book provides access and insights into a thought-leading mind.
For entrepreneurs and professionals looking to manage their business career, it's more than just theory. It's part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Telling Your Story, Building Your Brand by Henry Wong in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half-Title Page
- Title Page
- Copyright
- Description
- Contents
- Acknowledgments
- Introduction
- Section 1 About Personal Brands
- Chapter 1 You Are Your Brand
- Chapter 2 Why a Personal Brand
- Chapter 3 What Makes a Brand
- Chapter 4 The Entrepreneur’s Brand
- Chapter 5 The Personal Brand Vs. a Company Brand
- Section 2 How to Build Your Brand
- Chapter 6 TheAudit
- Chapter 7 What Is Your Purpose?
- Chapter 8 What Is Your Superpower?
- Chapter 9 Competitive Review
- Chapter 10 What Is Your Position?
- Chapter 11 What Are the Reasons to Believe?
- Chapter 12 The Six-Word Story
- Chapter 13 What Is Your One Word?
- Chapter 14 What Emotion Can You Satisfy?
- Chapter 15 What Is Your Brand Personality?
- Chapter 16 What’s Your Story?
- Chapter 17 The Story Structure
- Chapter 18 Using Your Story
- Chapter 19 Creating a Mnemonic
- Chapter 20 Naming
- Chapter 21 Bringing Your Brand to Life
- Chapter 22 Building a Fanbase
- Chapter 23 Taking Your Brand to Market
- Chapter 24 Network Like a Brand
- Chapter 25 Pitching Investors
- Chapter 26 How to Be a Cult Brand
- Chapter 27 On Reputation
- Chapter 28 What to Do When Your Brand Goes Stale
- Chapter 29 Re-Establishing + Rebranding Yourself
- Chapter 30 Stay Consistent. Please
- Chapter 31 To Thine Own Self Be True
- Chapter 32 Not the End, Just the Beginning
- References
- About the Author
- Index
- Backcover