Telling Your Story, Building Your Brand
eBook - ePub

Telling Your Story, Building Your Brand

A Personal and Professional Playbook

  1. 110 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Telling Your Story, Building Your Brand

A Personal and Professional Playbook

About this book

Today, everything and everyone is a brand. If you want to develop your personal brand, but can't afford the fees of a branding firm, this book provides access and insights into a thought-leading mind.

For entrepreneurs and professionals looking to manage their business career, it's more than just theory. It's part step-by-step guide, part story-sharing written to inspire and help bring your own brand to life. Here, branding expert Henry Wong shares his process to help you compete in the market and workplace.

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Yes, you can access Telling Your Story, Building Your Brand by Henry Wong in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Half-Title Page
  3. Title Page
  4. Copyright
  5. Description
  6. Contents
  7. Acknowledgments
  8. Introduction
  9. Section 1 About Personal Brands
  10. Chapter 1 You Are Your Brand
  11. Chapter 2 Why a Personal Brand
  12. Chapter 3 What Makes a Brand
  13. Chapter 4 The Entrepreneur’s Brand
  14. Chapter 5 The Personal Brand Vs. a Company Brand
  15. Section 2 How to Build Your Brand
  16. Chapter 6 TheAudit
  17. Chapter 7 What Is Your Purpose?
  18. Chapter 8 What Is Your Superpower?
  19. Chapter 9 Competitive Review
  20. Chapter 10 What Is Your Position?
  21. Chapter 11 What Are the Reasons to Believe?
  22. Chapter 12 The Six-Word Story
  23. Chapter 13 What Is Your One Word?
  24. Chapter 14 What Emotion Can You Satisfy?
  25. Chapter 15 What Is Your Brand Personality?
  26. Chapter 16 What’s Your Story?
  27. Chapter 17 The Story Structure
  28. Chapter 18 Using Your Story
  29. Chapter 19 Creating a Mnemonic
  30. Chapter 20 Naming
  31. Chapter 21 Bringing Your Brand to Life
  32. Chapter 22 Building a Fanbase
  33. Chapter 23 Taking Your Brand to Market
  34. Chapter 24 Network Like a Brand
  35. Chapter 25 Pitching Investors
  36. Chapter 26 How to Be a Cult Brand
  37. Chapter 27 On Reputation
  38. Chapter 28 What to Do When Your Brand Goes Stale
  39. Chapter 29 Re-Establishing + Rebranding Yourself
  40. Chapter 30 Stay Consistent. Please
  41. Chapter 31 To Thine Own Self Be True
  42. Chapter 32 Not the End, Just the Beginning
  43. References
  44. About the Author
  45. Index
  46. Backcover