e-Shock was a landmark book that analysed the impact of the electronic shopping revolution on major retailers and manufacturers and the strategic options available for the future. It had a strong and widespread impact upon companies and provided a timetable and roadmap for survival. In this revised and updated e-Shock 2000 the author takes account of recent developments, including digital television, and includes interviews with some of the leading players in electronic shopping; Dixons, Amazon.com, Microsoft Web TV and British Interactive Broadcasting.
eBook - PDF
e-Shock 2000
The electronic shopping revolution: strategies for retailers and manufacturers
- 304 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
e-Shock 2000
The electronic shopping revolution: strategies for retailers and manufacturers
About this book
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Table of contents
- Cover
- e-shock 2000
- Contents
- Preface and acknowledgements
- Preface to the Second Edition
- Introduction
- 1 Overview: The Key Conclusions
- 2 Definitions and Consumer Trends
- 3 Learning from the Pioneers in Electronic Selling
- 4 Future Growth of Electronic Shopping: Look Out for 2005!
- 5 The ES Test: How to Tell How Much Your Business is Going to be Affected
- 6 How Can Retailers Respond?
- 7 Ten Strategic Options for Retailers
- 8 The Store of the Future
- 9 Rapidly ImprovingTechnology Meets Growing Consumer Demand
- 10 The World is Changing: Assets to Knowledge
- 11 Structural Difficulties with the Internet will be Overcome
- 12 How Can Manufacturers Respond?
- 13 Manufacturers’ Ten Strategic Options
- 14 The New Marketing Imperatives: Marketing in the Electronic Age
- 15 Setting the Strategy and Mobilising the Organisation
- 16 The Next Wave in Electronic Shopping
- Appendix 1: The retailer dilemma - can shops still be profitable?
- Appendix 2: Retail banking case study
- List of figures, tables and plates
- Bibliography
- Index
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Yes, you can access e-Shock 2000 by Kenneth A. Loparo,Michael De Kare-Silver in PDF and/or ePUB format, as well as other popular books in Business & E-Commerce. We have over 1.5 million books available in our catalogue for you to explore.