eBook - PDF
The Rise of Marketing and Market Research
- English
- PDF
- Available on iOS & Android
eBook - PDF
The Rise of Marketing and Market Research
About this book
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
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Yes, you can access The Rise of Marketing and Market Research by H. Berghoff, P. Scranton, U. Spiekermann, H. Berghoff,P. Scranton,U. Spiekermann in PDF and/or ePUB format, as well as other popular books in History & North American History. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half-Title
- Title
- Copyright
- Contents
- List of Figures
- Contributors
- 1 The Origins of Marketing and Market Research: Information, Institutions, and Markets
- 2 Selling Indian Indigo in Traditional and Modern European Markets, 1780–1910
- 3 “Cotton Guessers”: Crop Forecasters and the Rationalizing of Uncertainty in American Cotton Markets, 1890–1905
- 4 Mail-Order Doctors and Market Research, 1890–1930
- 5 Making Metropolitan Markets: Information, Intermediaries, and Real Estate in Modern Paris
- 6 Introducing Small Firms to International Markets: The Debates over the Commercial Museums in France and Germany, 1880–1910
- 7 Making the Ledgers Talk: Customer Control and the Origins of Retail Data Mining, 1920–1940
- 8 Markets, Consumers, and the State: The Uses of Market Research in Government and the Public Sector in Britain, 1925–1955
- 9 Mrs. Housewife and the Ad Men: Advertising, Market Research, and Mass Consumption in Postwar Britain
- 10 Subliminal Seduction: The Politics of Consumer Research in Post–World War II America
- 11 Gender Realignment: The Design and Marketing of Gas Stations for Women
- 12 The Bad Science and the Black Arts: The Reception of Marketing in Socialist Europe
- Index