North American Perspectives on the Development of Public Relations
eBook - PDF

North American Perspectives on the Development of Public Relations

Other Voices

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

North American Perspectives on the Development of Public Relations

Other Voices

About this book

This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..

The series features seven books, six of which cover continental and regional groups including (Book 1) Asia and Australasia, (Book 2) Eastern Europe and Russia, (Book 3) Middle East and Africa, (Book 4) Latin America and Caribbean, (Book 5) Western Europe, and this volume, (Book 7) North America. The sixth volume featured five essays on new and revised historiographic and theoretical approaches.

Written by leading public relations historians and scholars, some histories of national public relations development are offered for the first time while others are reinterpreted using new archival sources and other historiographical approaches. The National Perspectives on the Development of Public Relations: Other Voices series makes a major contribution to the wider knowledge of PR's history.

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Yes, you can access North American Perspectives on the Development of Public Relations by Tom Watson in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2016
Print ISBN
9781349950430
eBook ISBN
9781349950447
Topic
Business
Subtopic
Business Communication
Index
Business

Table of contents

  1. Dedication
  2. Series Editor’s Preface
  3. Contents
  4. Contributors
  5. CHAPTER 1: Introduction
  6. CHAPTER 2: United States Antecedents and Proto-PR
  7. CHAPTER 3: United States–Development and Expansion of Public Relations
  8. chapter 4: Canada—Development and Expansion of Public Relations
  9. CHAPTER 5: Public Relations Education and the Development of Professionalization in Canada and the USA
  10. chapter 6: Government Public Relations in Canada and the United States
  11. CHAPTER 7: Entertainment Publicity and Public Relations
  12. chapter 8: Political Communications and Lobbying in the United States
  13. CHAPTER 9: The Historiography of North American Public Relations
  14. Index