The Nature of Marketing
eBook - PDF

The Nature of Marketing

Marketing to the Swarm as well as the Herd

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Nature of Marketing

Marketing to the Swarm as well as the Herd

About this book

The Nature of Marketing describes the powerof social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

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Yes, you can access The Nature of Marketing by C. Brymer in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. The Nature of Marketing
  3. Contents
  4. Acknowledgements
  5. Preface
  6. Chapter 1 The Power of One and the Power of Many
  7. Chapter 2 The Anatomy of a Digital Community
  8. Chapter 3 Welcome to the Age of Reference, Not Deference
  9. Chapter 4 Why Speed Is the New Big
  10. Chapter 5 The First Law of Engaging a Community: Conviction
  11. Chapter 6 The Second Law of Engaging a Community: Collaboration
  12. Chapter 7 The Third Law of Engaging a Community: Creativity
  13. Chapter 8 Attracting the Swarm
  14. Chapter 9 The Chief Community Officer:A New Agent for Your Brand
  15. Chapter 10 A Blueprint for a Consumer-Driven Society
  16. Notes
  17. Index