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Trust, Social Relations and Engagement
Understanding Customer Behaviour on the Web
D. Padua
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eBook - PDF
Trust, Social Relations and Engagement
Understanding Customer Behaviour on the Web
D. Padua
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About This Book
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
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Topic
Negocios y empresaSubtopic
Estrategia empresarial