eBook - PDF

The Economics of Motorsports

Name: The Economics of Motorsports
ISBN: 9781137602497

The Case of Formula One

Paulo Mourão,

English
PDF
Available on iOS & Android

eBook - PDF

The Economics of Motorsports

The Case of Formula One

Paulo Mourão,

About this book

This book, the first study of its kind, examines the economics behind motorsports, in particular Formula One. Chapters discuss the costs involved in Formula racing and how they are borne by teams, promoters and racers. The book also looks at how society, the public and the private sectors stand to benefit economically from the motorsport industry. Other issues like the economics of TV rights, sponsorship and sustainability are also addressed, again for the first time in an economics book.

Moving beyond the economics of what happens off the track, the book also undertakes a serious examination of what goes in to making a winning team and what having a winning racer can do for a team's fortunes. Mourão's highly relevant and contemporary book also looks at how motorsport teams confront the challenges of the modern sporting world, including the changing dynamics of sports media and considers the future of Formula 1 as motorsports evolve.

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Yes, you can access The Economics of Motorsports by Paulo Mourão in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.