eBook - PDF
Sports Sponsorship and Brand Development
The Subaru and Jaguar Stories
M. Beck-Burridge,J. Walton
This is a test
- English
- PDF
- Available on iOS & Android
eBook - PDF
Sports Sponsorship and Brand Development
The Subaru and Jaguar Stories
M. Beck-Burridge,J. Walton
Book details
Table of contents
Citations
About This Book
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.
Frequently asked questions
How do I cancel my subscription?
Can/how do I download books?
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
What is the difference between the pricing plans?
Both plans give you full access to the library and all of Perlegoâs features. The only differences are the price and subscription period: With the annual plan youâll save around 30% compared to 12 months on the monthly plan.
What is Perlego?
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, weâve got you covered! Learn more here.
Do you support text-to-speech?
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Is Sports Sponsorship and Brand Development an online PDF/ePUB?
Yes, you can access Sports Sponsorship and Brand Development by M. Beck-Burridge,J. Walton in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
Citation styles for Sports Sponsorship and Brand Development
APA 6 Citation
Beck-Burridge, M., & Walton, J. (2001). Sports Sponsorship and Brand Development ([edition unavailable]). Palgrave Macmillan UK. Retrieved from https://www.perlego.com/book/3501074/sports-sponsorship-and-brand-development-the-subaru-and-jaguar-stories-pdf (Original work published 2001)
Chicago Citation
Beck-Burridge, M, and J Walton. (2001) 2001. Sports Sponsorship and Brand Development. [Edition unavailable]. Palgrave Macmillan UK. https://www.perlego.com/book/3501074/sports-sponsorship-and-brand-development-the-subaru-and-jaguar-stories-pdf.
Harvard Citation
Beck-Burridge, M. and Walton, J. (2001) Sports Sponsorship and Brand Development. [edition unavailable]. Palgrave Macmillan UK. Available at: https://www.perlego.com/book/3501074/sports-sponsorship-and-brand-development-the-subaru-and-jaguar-stories-pdf (Accessed: 15 October 2022).
MLA 7 Citation
Beck-Burridge, M, and J Walton. Sports Sponsorship and Brand Development. [edition unavailable]. Palgrave Macmillan UK, 2001. Web. 15 Oct. 2022.