E-Roadmapping

Digital Strategising for the New Economy

S. Bornheim

• Publisher: Palgrave Macmillan
• Year: 2001
• Print ISBN:
  9780333786956
• eBook ISBN:
  9780230508446
• Topic: Negocios y empresa
• Subtopic: Negocios en general

This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? e-Roadmapping examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of 'mapping' the business landscape, pin-pointing areas of competition and planning an organisation's transformation. Based on extensive in-company research and full of examples of the models in action, e-Roadmapping is a stimulating look at the sharp end of the new e-Conomy.

Table of contents

• Cover
• e-roadmapping
• Contents
• List of Figures
• List of Tables
• Preface
• List of Abbreviations
• Introduction
• Chapter 1 Challenges of Change
• Chapter 2 Shift in Competition
• Chapter 3 Strategising in the Digital Economy: e-roadmapping
• Chapter 4.1 Introduction to the Cases
• Chapter 4.2 Materialising e-business: From Idea to Realisation
• Chapter 4.3 getmobile.de: Digital Strategising of a High-growth Internet Start-up
• Chapter 4.4 GoIndustry.com: Surplus Equipment Online
• Chapter 4.5 DaimlerChrysler Five Star Market Center:A Roadmap for Small Business e-procurement
• Chapter 4.6 Siemens: The Transformation into an Application Service Provider
• Chapter 5 The Quest for Total Connectivity
• Index