E-Roadmapping
eBook - PDF

E-Roadmapping

Digital Strategising for the New Economy

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

E-Roadmapping

Digital Strategising for the New Economy

About this book

This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. So how are company leaders to plot their future and maintain a sense of direction for their business? e-Roadmapping examines ways of dealing with this complexity and provides a tool-kit for formulating strategy with an entrepreneurial spirit. Stefan Bornheim demonstrates models of 'mapping' the business landscape, pin-pointing areas of competition and planning an organisation's transformation. Based on extensive in-company research and full of examples of the models in action, e-Roadmapping is a stimulating look at the sharp end of the new e-Conomy.

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Yes, you can access E-Roadmapping by S. Bornheim in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2001
Print ISBN
9780333786956
eBook ISBN
9780230508446
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. e-roadmapping
  3. Contents
  4. List of Figures
  5. List of Tables
  6. Preface
  7. List of Abbreviations
  8. Introduction
  9. Chapter 1 Challenges of Change
  10. Chapter 2 Shift in Competition
  11. Chapter 3 Strategising in the Digital Economy: e-roadmapping
  12. Chapter 4.1 Introduction to the Cases
  13. Chapter 4.2 Materialising e-business: From Idea to Realisation
  14. Chapter 4.3 getmobile.de: Digital Strategising of a High-growth Internet Start-up
  15. Chapter 4.4 GoIndustry.com: Surplus Equipment Online
  16. Chapter 4.5 DaimlerChrysler Five Star Market Center:A Roadmap for Small Business e-procurement
  17. Chapter 4.6 Siemens: The Transformation into an Application Service Provider
  18. Chapter 5 The Quest for Total Connectivity
  19. Index