Marketing Revealed
eBook - PDF

Marketing Revealed

Challenging the Myths

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Marketing Revealed

Challenging the Myths

About this book

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.

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Yes, you can access Marketing Revealed by W. Burgers in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Contents
  3. Foreword
  4. Introduction
  5. 1 Marketing: What It Is
  6. 2 Marketing R&D
  7. 3 Marketing as a Philosophy of Business
  8. 4 Do We Know Anything in Marketing?
  9. 5 Marketing's Job
  10. 6 Managing Your Markets
  11. 7 New Thoughts on Market Segmentation
  12. 8 Lost Customers
  13. 9 You Don't Know Good Advertising
  14. 10 What Makes a Good Advertisement?
  15. 11 Media Selection: Where Should You Advertise?
  16. 12 Your Advertising Agency Is Not Your Partner
  17. 13 Ask Not What Your Brand Can Do For You
  18. 14 Marketing Mathematics
  19. 15 Pricing Strategies
  20. 16 Distribution
  21. 17 Power
  22. 18 A New Idea in Marketing: Honesty
  23. 19 Outside Your Company
  24. Postscript
  25. Index