International Business Strategy

Perspectives on Implementation in Emerging Markets

S. Raghunath, Elizabeth L. Rose, S. Raghunath, Elizabeth L. Rose

• Publisher: Palgrave Macmillan
• Year: 2016
• Print ISBN:
  9781137544667
• eBook ISBN:
  9781137544681
• Topic: Business
• Subtopic: Business Strategy
• Index: Business

This volume fills a gap in the international business literature, offering the perspectives of researchers who are deeply embedded in one key emerging market, India. With the global economy changing dramatically, firms from emerging markets are playing increasingly important roles in both outward and inward internationalisation. International Business Strategy offers profound insights into international business activities in this rapidly-evolving environment, in which multinational corporations from emerging markets are now influential players. Reflecting the complex nature of India itself, the chapters employ a variety of theoretical lenses to shed light on a wide range of issues encountered by Indian businesses, from some of the world's largest corporations to small, entrepreneurial firms. 

Table of contents

• Acknowledgments
• Contents
• Notes on Contributors
• List of Figures
• List of Tables
• 1: International Business in the Context of Emerging Markets
• Part I: International Strategy in the Emerging-Market Context: The Big Picture
• Part II: Strategic Changes in Organizational Forms
• Part III: Entrepreneurship and Exporting
• Part IV: Finance and Technology
• Part V: Managing People in Emerging-Market Firms
• Part VI: Doing Well or Doing Good? Two Views of CSR in India
• Index