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About this book
Foreign Direct Investment from emerging economies reached $130 billion in 2005, the highest level ever recorded. The number of multinationals from emerging economies in the global Fortune 500 has increased from 19 in 1990 to 47 in 2005, with about ten of them coming from Latin America. This book focuses on understanding this new phenomenon.
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Yes, you can access Global Latinas by L. Casanova in PDF and/or ePUB format, as well as other popular books in Economia & Business internazionale. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- Foreword
- Preface
- Acknowledgments
- Introduction: The Emergence of the Global Latinas
- 1 The Leaders of Global Latinas: Long-Term Planners and Flexible Visionaries
- 2 Brazil's 'National Champions': Beyond Privatization
- 3 The Global Mexicans: Betting on the US?
- 4 Business Model Innovation in Latin America: Making the Unusual Usual
- 5 Latin America as a Brand: Hard Sell and Soft Sell
- 6 Asia's Challenge to Latin America: Cooperation and Competition
- 7 From Global Latina to a Corporate Citizen: Are Poverty and Inequality Business Issues?
- Appendix: Global Latinas, Financial Data and Selected Rankings
- Notes
- Bibliography
- Index