Luxury Strategy in Action
eBook - PDF

Luxury Strategy in Action

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

About this book

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. The authors and contributors examine the evolution of luxury strategy and how the luxury industry is being redefined in the twenty-first century.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Luxury Strategy in Action by J. Hoffmann, I. Coste-Manière, J. Hoffmann,I. Coste-Manière in PDF and/or ePUB format, as well as other popular books in Commerce & Marketing. We have over one million books available in our catalogue for you to explore.

Information

Year
2016
Print ISBN
9780230354548
eBook ISBN
9780230361546
Subtopic
Marketing

Table of contents

  1. Cover
  2. LUXURY STRATEGY IN ACTION
  3. CONTENTS
  4. List of Figures and Charts
  5. List of Tables
  6. Notes on Contributors
  7. Introduction
  8. 1 The Evolution of the Luxury Market: Stairway to Heaven?
  9. 2 Luxury Business: Multinational Organizations and Global Specializations
  10. 3 Finance Survival Guide: Value Creation and Piña Coladas
  11. 4 The Pier Framework of Luxury Innovation
  12. 5 Retailing in the Luxury Industry
  13. 6 Internet, Social Media and Luxury Strategy
  14. 7 Branding Principles in the Luxury Industry
  15. 8 Brand Extensions in the Luxury Industry
  16. 9 Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron
  17. Notes
  18. Index