Revolutionize Your Customer Experience
eBook - PDF

Revolutionize Your Customer Experience

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Revolutionize Your Customer Experience

About this book

In his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the customer experience together with examples of best practice and strategies for implementation. As predicted the customer experience has become the next competitive battleground. The current book will explore the subject in more depth with new research and best practice and show companies and organizations how to identify where they are and how to revolutionize their customer experience.

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Yes, you can access Revolutionize Your Customer Experience by Colin Shaw in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Contents
  3. List of figures and tables
  4. About the author
  5. Endorsements
  6. Acknowledgments
  7. Foreword
  8. Preface
  9. 1 Are you missing the gorge?
  10. 2 Please hold, your call is important to us
  11. 3 The guiding principles
  12. 4 The enablers
  13. 5 Sensory experiences
  14. 6 Naïve orientation
  15. 7 Transactional orientation
  16. 8 Enlightened orientation
  17. 9 Natural orientation
  18. Naïve to Natural self-assessment summary sheet
  19. 10 Understanding, action, and embedding
  20. 11 Case study: from the most ridiculed to the most respected
  21. 12 Case study: Build-A-Bear Workshop
  22. 13 Conclusion: dare to be different
  23. Notes
  24. Index