eBook - PDF

Persuasive Advertising

Name: Persuasive Advertising
Author: J. Armstrong

Evidence-based Principles

J. Armstrong,

English
PDF
Available on iOS & Android

eBook - PDF

Persuasive Advertising

Evidence-based Principles

J. Armstrong,

About this book

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

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Yes, you can access Persuasive Advertising by J. Armstrong in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.