Asian Brand Strategy
eBook - PDF

Asian Brand Strategy

How Asia Builds Strong Brands

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Asian Brand Strategy

How Asia Builds Strong Brands

About this book

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

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Yes, you can access Asian Brand Strategy by M. Roll in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Contents
  3. List of figures
  4. List of tables
  5. List of illustrations
  6. About the author
  7. Foreword
  8. Preface
  9. 1 INTRODUCTION
  10. 2 BRANDING – THE DRIVER OF A SUCCESSFUL BUSINESS STRATEGY
  11. 3 TRANSFORMING HOW WE UNDERSTAND ASIAN CULTURES AND CONSUMERS
  12. 4 ASIAN COUNTRY BRANDING
  13. 5 CELEBRITY BRANDING IN ASIA
  14. 6 ASIAN BRAND STRATEGY
  15. 7 SUCCESSFUL ASIAN BRAND CASES
  16. 8 ASPIRING ASIAN BRAND CASES
  17. 9 10 STEPS TO BUILD AN ASIAN BRAND
  18. 10 ASIAN BRANDS TOWARD 2020 – A NEW CONFIDENCE IN THE BOARDROOM
  19. 11 CONCLUSION
  20. FUTURE CHAPTERS
  21. Appendix: Interbrand brand valuation
  22. Journals, periodicals, newspapers and press agencies
  23. Bibliography
  24. Index