- 273 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
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Information
Table of contents
- Cover
- Contents
- List of figures
- List of tables
- List of illustrations
- About the author
- Foreword
- Preface
- 1 INTRODUCTION
- 2 BRANDING – THE DRIVER OF A SUCCESSFUL BUSINESS STRATEGY
- 3 TRANSFORMING HOW WE UNDERSTAND ASIAN CULTURES AND CONSUMERS
- 4 ASIAN COUNTRY BRANDING
- 5 CELEBRITY BRANDING IN ASIA
- 6 ASIAN BRAND STRATEGY
- 7 SUCCESSFUL ASIAN BRAND CASES
- 8 ASPIRING ASIAN BRAND CASES
- 9 10 STEPS TO BUILD AN ASIAN BRAND
- 10 ASIAN BRANDS TOWARD 2020 – A NEW CONFIDENCE IN THE BOARDROOM
- 11 CONCLUSION
- FUTURE CHAPTERS
- Appendix: Interbrand brand valuation
- Journals, periodicals, newspapers and press agencies
- Bibliography
- Index
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Yes, you can access Asian Brand Strategy by M. Roll in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over 1.5 million books available in our catalogue for you to explore.