Beyond Mobile
eBook - PDF

Beyond Mobile

People, Communications and Marketing in a Mobilized World

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Beyond Mobile

People, Communications and Marketing in a Mobilized World

About this book

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities. This book takes a look into the future at the human aspects of mobile technology in terms of the ways that people will work and communicate in the mobile marketplace.

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Yes, you can access Beyond Mobile by M. Lindgren,J. Jedbratt,E. Svensson in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Beyond Mobile
  3. Contents
  4. List of Figures and Tables
  5. Foreword
  6. Executive Summary
  7. Acknowledgments
  8. Introduction
  9. Part I The Context
  10. Part II Preconditions, Driving Forces and Trends
  11. Part III The Arena
  12. Part IV Mobile Marketing for Tomorrow
  13. Postscript Mobile Tomorrows
  14. Glossary
  15. Notes
  16. Sources
  17. Index