- 183 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Counter Strategies in Global Markets
About this book
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.
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Information
Table of contents
- Cover
- Content
- List of figures
- Preface and acknowledgments
- Chapter 1 The new competition
- Chapter 2 On war and strategies
- Chapter 3 No-frills technology
- Chapter 4 Complex service solutions
- Chapter 5 Perspectives
- Further reading
- Index
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Yes, you can access Counter Strategies in Global Markets by O. Ploetner in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over 1.5 million books available in our catalogue for you to explore.