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eBook - PDF
About this book
Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.
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Yes, you can access Reading Shenbao by W. Tsai in PDF and/or ePUB format, as well as other popular books in Histoire & Histoire de l'Asie. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Half-Title
- Title
- Copyright
- Contents
- List of Figures
- Acknowledgements
- Glossary
- Introduction
- 1 Patriotism and Gracious Living in Tobacco Advertising
- 2 Saving for Happiness – Individual Banking Accounts
- 3 The Modern Housewife – A New Kind of Shanghai Woman
- 4 Shame, Guilt, and National Products
- 5 'Ziyoutan' Revisited – The Literature Supplement and Its Writers
- 6 Re-defining Shenbao's Readership
- Postscript: On Ambivalent Individualities
- Bibliography
- References
- Index