eBook - PDF
Star-Spangled Soccer
The Selling, Marketing and Management of Soccer in the USA
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.
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Yes, you can access Star-Spangled Soccer by G. Hopkins in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- List of Figures and Tables
- Acknowledgments
- Star-Spangled Soccer
- 1 You're Playing the World Cup Where?
- 2 Selling Soccer to America, the World Cup Years!
- 3 World Cup 1994: Everyone's a Fan
- 4 Soccer goes Professional: The Launch of Major League Soccer
- 5 Back from the Brink
- 6 Soccer United Marketing
- 11 Young Americans: Transfers and Lost Dollars
- 12 Soccer on American Television … It's Bigger than American Idol!
- 13 The Making of a Soccer Nation
- 14 The World Cup Returns
- The Future of Soccer in the USA
- Appendix 1: soccer in the USA "Organizational Chart"
- Appendix 2: USA World Cup television ratings, English and spanish language 1990–2006
- Appendix 3: Grass-roots participation statistics for five major professional sports in the USA
- Glossary
- Index