Driving Demand
eBook - PDF

Driving Demand

Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Carlos Hidalgo

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  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Driving Demand

Transforming B2B Marketing to Meet the Needs of the Modern Buyer

Carlos Hidalgo

Book details
Table of contents
Citations

About This Book

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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Information

Year
2015
ISBN
9781137526809
Subtopic
Management

Table of contents