Driving Demand
eBook - PDF

Driving Demand

Transforming B2B Marketing to Meet the Needs of the Modern Buyer

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Driving Demand

Transforming B2B Marketing to Meet the Needs of the Modern Buyer

About this book

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

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Yes, you can access Driving Demand by Carlos Hidalgo in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half-Title
  3. Title
  4. Copyright
  5. Table of Contents
  6. List of Figures
  7. Foreword
  8. Acknowledgments
  9. Introduction
  10. Chapter 1 The Issues with Modern Demand Generation
  11. Chapter 2 Leading Demand Process Transformation
  12. Chapter 3 Why Transformation Fails
  13. Chapter 4 Action Does Not Equal Change
  14. Chapter 5 Changing the Marketing and Sales Mind-set
  15. Chapter 6 Aligning Content to Your Buyer
  16. Chapter 7 Adapting the Lead Management Process
  17. Chapter 8 Measuring for Success
  18. Chapter 9 Optimizing Data and Technology
  19. Chapter 10 Creating an Outcome: Accountable Culture
  20. Chapter 11 Managing People through Change
  21. Chapter 12 The Need for Change
  22. Chapter 13 Change Ahead
  23. Chapter 14 Demand Process Glossary
  24. Notes
  25. Bibliography
  26. Index