eBook - PDF
Driving Demand
Transforming B2B Marketing to Meet the Needs of the Modern Buyer
- 200 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Table of contents
- Cover
- Half-Title
- Title
- Copyright
- Table of Contents
- List of Figures
- Foreword
- Acknowledgments
- Introduction
- Chapter 1 The Issues with Modern Demand Generation
- Chapter 2 Leading Demand Process Transformation
- Chapter 3 Why Transformation Fails
- Chapter 4 Action Does Not Equal Change
- Chapter 5 Changing the Marketing and Sales Mind-set
- Chapter 6 Aligning Content to Your Buyer
- Chapter 7 Adapting the Lead Management Process
- Chapter 8 Measuring for Success
- Chapter 9 Optimizing Data and Technology
- Chapter 10 Creating an Outcome: Accountable Culture
- Chapter 11 Managing People through Change
- Chapter 12 The Need for Change
- Chapter 13 Change Ahead
- Chapter 14 Demand Process Glossary
- Notes
- Bibliography
- Index
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Driving Demand by Carlos Hidalgo in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.