Tourism Management, Marketing, and Development
eBook - PDF

Tourism Management, Marketing, and Development

Performance, Strategies, and Sustainability

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Tourism Management, Marketing, and Development

Performance, Strategies, and Sustainability

About this book

Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.

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Yes, you can access Tourism Management, Marketing, and Development by Marcello M. Mariani, Dimitrios Buhalis, Wojciech Czakon, Ourania Vitouladiti, Marcello M. Mariani,Dimitrios Buhalis,Wojciech Czakon,Ourania Vitouladiti in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. List of Illustrations
  7. Introduction
  8. 1 The Separation of the NaĆÆve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions
  9. 2 Forecasting Tourism Flows from the Russian Federation into the Mediterranean Countries
  10. 3 Entrepreneurship and the Discovery and Exploitation of Business Opportunities: Empirical Evidence from the Malawian Tourism Sector
  11. 4 St. Petersburg as a Tourist Destination: Searching forthe Gastronomic Brand
  12. 5 Internal Features and Agglomeration Externalities for the Hotelsā€™ Competitiveness in Emilia-Romagna
  13. 6 Tourism Destination Competitiveness and Firm Performance through a Financial Crisis: An Empirical Analysis of the Italian Hotel Industry
  14. 7 The Role of Institutions in Interorganizational Collaboration within Tourism Regions: The Case of Poland
  15. 8 The Role of Partnerships in Staging Tourist Experiences: Evidence from a Festival
  16. 9 Toward a Sustainable Tourism
  17. 10 Sustainable Tourism Development through Knowledge Transfer
  18. 11 Entrepreneursā€™ Experiences, Motivations, and Sustainability of Tourism
  19. 12 The Adoption of Environmental Management Systems by Shelters
  20. Conclusion
  21. List of Contributors
  22. Index