- English
- PDF
- Available on iOS & Android
eBook - PDF
About this book
David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.
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Yes, you can access Ugandan Music in the Marketing Era by David G. Pier in PDF and/or ePUB format, as well as other popular books in Social Sciences & Music. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Table of Contents
- List of Illustrations
- Acknowledgments
- Notes on the Writing of Bantu Language Terms
- Introduction Dance Promotion in the Marketing Era
- 1 The Senator Extravaganza as a Marketing Project
- Interlude Witnessing the Extravaganza
- 2 āDiscover Our Land, Our Culturesā: The MusicalImagination of a Multiethnic Nation
- 3 Womenās Groups and Their Politics of Musical Promotion
- 4 The Music of a Senator Performance
- 5 Beyond the Senator Extravaganza: Marketing UgandanMusic to International Not-for-Profits
- Conclusion The Branded Arena
- Notes
- Bibliography
- Index