Ugandan Music in the Marketing Era
eBook - PDF

Ugandan Music in the Marketing Era

The Branded Arena

  1. 214 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Ugandan Music in the Marketing Era

The Branded Arena

About this book

David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.

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Information

Publisher
Palgrave Macmillan
Year
2016
eBook ISBN
9781137546975
Print ISBN
9781137549396
Subtopic
Music

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Table of Contents
  5. List of Illustrations
  6. Acknowledgments
  7. Notes on the Writing of Bantu Language Terms
  8. Introduction Dance Promotion in the Marketing Era
  9. 1 The Senator Extravaganza as a Marketing Project
  10. Interlude Witnessing the Extravaganza
  11. 2 “Discover Our Land, Our Cultures”: The MusicalImagination of a Multiethnic Nation
  12. 3 Women’s Groups and Their Politics of Musical Promotion
  13. 4 The Music of a Senator Performance
  14. 5 Beyond the Senator Extravaganza: Marketing UgandanMusic to International Not-for-Profits
  15. Conclusion The Branded Arena
  16. Notes
  17. Bibliography
  18. Index

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