eBook - PDF

SMEs in an Era of Globalization

Name: SMEs in an Era of Globalization
ISBN: 9781137564733

International Business and Market Strategies

Ilan Bijaoui,

English
PDF
Available on iOS & Android

eBook - PDF

SMEs in an Era of Globalization

International Business and Market Strategies

Ilan Bijaoui,

About this book

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.
This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

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Yes, you can access SMEs in an Era of Globalization by Ilan Bijaoui in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.