eBook - PDF

The Wine Wars

Name: The Wine Wars
ISBN: 9780230624917

The Mondavi Affair, Globalisation and "Terroir"

O. Torrès,

English
PDF
Available on iOS & Android

eBook - PDF

The Wine Wars

The Mondavi Affair, Globalisation and "Terroir"

O. Torrès,

About this book

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

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Yes, you can access The Wine Wars by O. Torrès in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over one million books available in our catalogue for you to explore.