Social Media and e-Diplomacy in China
eBook - PDF

Social Media and e-Diplomacy in China

Scrutinizing the Power of Weibo

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Social Media and e-Diplomacy in China

Scrutinizing the Power of Weibo

About this book

As with many spheres of public life, public diplomatic communication is being transformed by the boom of social media. More than 165 foreign governmental organisations in China have embarked on the use of Weibo (a hybrid of Facebook and Twitter in China) to engage with Chinese citizens and reach out to youth populations, one of the major goals of current public diplomacy efforts. This exciting new pivot, based on systemic research of Weibo usage by embassies in China, explores the challenges and the limits that the use of Chinese Weibo (and Chinese social media in general) poses for foreign embassies, and considers ways to use these or other tools. It offers a systematic study of the effectiveness and challenges of using Weibo for public diplomatic communication in and with China. Addressing the challenges of e-diplomacy, it considers notably the occurrence of cyber-nationalism on Weibo and encourages a critical look at its practice, arguing how it can contribute to the goals of public diplomacy.

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Yes, you can access Social Media and e-Diplomacy in China by Ying Jiang in PDF and/or ePUB format, as well as other popular books in Social Sciences & Entreprise Applications. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Contents
  2. List of Figures
  3. List of Tables
  4. Abstract
  5. Part I Social Media Landscape Differences Between China and the West
  6. Chapter 1 Introduction and Background Knowledge
  7. Chapter 2 Social Media Context in China and Global PR Theory
  8. Part II Analyzing the Embassies’ Use of Weibo
  9. Chapter 3 Scanning the Foreign Use of Weibo
  10. Chapter 4 Foreign Embassies’ Use of Weibo
  11. Chapter 5 A Close Case Study: Kunming Terror Attack and Embassy’s e-Diplomacy via Weibo
  12. Part III Public Diplomacy and Weibo
  13. Chapter 6 Weibo as a Public Diplomacy Platform
  14. Chapter 7 Implications of the Western Use of Weibo and Global PR Theory
  15. Chapter 8 ConclusionOpen-Endedness
  16. Bibliography