More Than a Showroom
eBook - PDF

More Than a Showroom

Strategies for Winning Back Online Shoppers

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

More Than a Showroom

Strategies for Winning Back Online Shoppers

About this book

The growing phenomenon of showrooming plagues sales managers and small retailers in ever increasing numbers as technology has evolved to create smarter and more empowered consumers. Showrooming refers to the phenomenon of consumers – or potential consumers - browsing products in a retail store, and then ultimately purchasing online at a lower price through another store. In the age of the Internet, the sight of a customer who will visit a store and use their smartphone to scan the barcode, hoping to find the same item at a cheaper price from a different vendor has become commonplace. Through exhaustive research, the authors of this book investigate this exploding trend and offer strategies, tools, and training approaches that can help to transform showrooming customers into in-store sales.Offering retail managers and owners deep insight into how they can stem the loss of resources to showrooming, this book, through a close, systematic examination of showrooming, provides insight and understanding of the value added through customer service and expert salesperson knowledge. Retailers will learn how to implement essential, incremental changes to infuse value in the customer experience and entice significantly improved in-store sales while building core customer relationships and enhancing loyalty.

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Yes, you can access More Than a Showroom by Daniel G. Bachrach,Jessica Ogilvie,Adam Rapp,Joe Calamusa IV in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2016
Print ISBN
9781137551870
eBook ISBN
9781137551894
Topic
Business
Subtopic
Management
Index
Business

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Table of Contents
  6. Chapter 1 Introduction: What Is Showrooming?
  7. Chapter 2 Today’s Customers
  8. Chapter 3 Reward Systems: Compensation at the Store Level
  9. Chapter 4 Reward Programs: Loyalty at the Store Level
  10. Chapter 5 In-Store Wi-Fi: Engaging Showroomers on Their Terms
  11. Chapter 6 Price Matching: To Match or Not to Match?
  12. Chapter 7 No-No’s at the Store Level: What Not to Do When Faced with Showrooming
  13. Chapter 8 Employee Coping Behaviors: Handling the Stresses of Showrooming with Proactive Engagement
  14. Chapter 9 Customer Service in a Technological World: A Timeless Strategy for a Digital Dilemma
  15. Chapter 10 Employees as Knowledge Brokers: Understanding How Expertise Is Your Ally
  16. Afterword Looking Forward in an Omnichannel World
  17. Notes
  18. About the Authors
  19. Index