The Future of Marketing
eBook - PDF

The Future of Marketing

Critical 21st Century Perspectives

P. Kitchen

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eBook - PDF

The Future of Marketing

Critical 21st Century Perspectives

P. Kitchen

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About This Book

This book is intended for practitioners and academics who wish to develop an understanding of marketing in an international context. The book provides a series of critical perspectives on marketing from senior authors around the world. The book is not about 'what marketing is' for this is already recorded in innumerable texts. Rather the text gives comments, views, positive statements, criticisms and doubts from leading authors, concerning marketing and its role within business and as an academic subject in the 21st century.

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Information

Year
2003
ISBN
9780230599857
Subtopic
Marketing

Table of contents