Advanced Research Methods in Hospitality and Tourism
eBook - ePub

Advanced Research Methods in Hospitality and Tourism

  1. 312 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Advanced Research Methods in Hospitality and Tourism

About this book

Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives – the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas.

Developing recent research strategies under the umbrella of quantitative and qualitative research methods – such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data– can offer promising solutions.

In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

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Yes, you can access Advanced Research Methods in Hospitality and Tourism by Fevzi Okumus, S. Mostafa Rasoolimanesh, Shiva Jahani, Fevzi Okumus,S. Mostafa Rasoolimanesh,Shiva Jahani in PDF and/or ePUB format, as well as other popular books in Business & Hospitality, Travel & Tourism Industry. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Endorsements
  3. Title
  4. Copyright
  5. Table of Contents
  6. List of Figures
  7. List of Tables
  8. About the Contributors
  9. Chapter 1 Introduction
  10. Chapter 2 A Critical View on Mixed-Method Approaches to Tourism and Hospitality Research
  11. Chapter 3 An Exploratory Sequential Mixed Methods Design: A Research Design for Small Tourism Enterprises in Ghana
  12. Chapter 4 Systematic Review of Scale Development Practices in the Field of Tourism and Hospitality
  13. Chapter 5 Using Neuromarketing Tools in Hospitality and Tourism Research
  14. Chapter 6 Using Archival Material in Tourism, Hospitality, and Leisure Studies: Beauty and the Beast
  15. Chapter 7 Tourism Online Reviews: Databases and Samples
  16. Chapter 8 Application of Text Mining Approaches in Hospitality and Tourism
  17. Chapter 9 Qualitative Analysis of Social Media Historical Data: A Case Study of Twitter and Tourism Boycotts
  18. Chapter 10 Photo-Elicitation Using Q-Method to Extract Group Sense of Place for a Marine Park in Borneo
  19. Chapter 11 Including the ‘Voices’ of Animals in Tourism, Hospitality, and Leisure Research
  20. Chapter 12 Conclusion
  21. Index