eBook - ePub

Tattoos, Not Brands

Name: Tattoos, Not Brands
Author: Clint White

An Entrepreneur's Guide To Smart Marketing and Business Building

Clint White,

160 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Tattoos, Not Brands

An Entrepreneur's Guide To Smart Marketing and Business Building

Clint White,

About this book

"…illuminatesone of the most misunderstood aspects of launching a company and should allow countless entrepreneurs to sleep better at night." — ScottStedman, serial entrepreneur and author of Mouse, a novel. (GreenleafBook Group) Before you start your business, before you spend a dime on marketing or hire another brand strategist, you need to consider something: You don't have a brand. Everyone from aspiring entrepreneurs to seasoned business titans believes in the power of branding. But the truth is, most businesses, nonprofits, charities, and social movements aren't brands. They are tattoos. Unlike market-driven brands, tattoos are mission-driven. And if you have a tattoo, approaching marketing from a brand mindset will prove–inevitably–unsuccessful. Drawing upon research, psychology, and decades of experience, Tattoos, Not Brands: An Entrepreneur's Guide to Smart Marketing and Business Building offers an innovative approach to marketing. It includes simple steps to prepare for success and identify the approach to marketing that will best work for you and your vision. Each chapter concludes with a few simple questions or exercises to help you discover the right tattoo for your business. In Tattoos, Not Brands, you'll learn:

The tried and true foundational basics of marketing and how to make them work for your unique business or endeavor
Identify your tattoo type and how to achieve authenticity with your customers and clients
How to show off your tattoo and bring it to market–successfully

"A must-read for anyone who is looking to grow a business, organization, or movement. Full of smart practical guidance that reverberates universally—from luxury goods to social impact and everything in between." — Avenue Magazine

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Yes, you can access Tattoos, Not Brands by Clint White in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Desarrollo empresarial. We have over one million books available in our catalogue for you to explore.