Social Media Marketing Made Easy

Giorgia Bertoglio

• Publisher: HOW2 Edizioni
• Year: 2022
• eBook ISBN: 9788893055925
• Topic: Business
• Subtopic: Digital Marketing
• Index: Business

This handbook is aimed at those who want to promote their business online through SOCIAL MEDIA MARKETING, but do not have the time to attend courses in person, or do not want to hire expensive professionals, preferring to handle it themselves. Therefore, this is not a manual to be read by experts only. On the contrary, it is a highly practical book. It is full of examples from real life situations, written in a simple non-technical language, and so accessible to all. Thus, is it a book for beginners? Yes, but not only and merely. In effect, it is essentially a book for anyone who wants to have a quick overview of the subject: a handbook full of critical tools, which will enable you to evaluate which media to use and why. But is it really worth studying and making use of Social Media Marketing today? Absolutely YES! Why? For two consequential reasons: 1) Social Media Marketing is a fundamental part of Web Marketing, which is making shoes out of the old style Marketing; 2) Social Media Marketing is taking an increasingly large share of Web Marketing, to the detriment of SEO, SEM, DEM, etc.. Therefore, if you want to find a job in the field of Web Marketing, you really should specialise in Social, given that the sector is growing fast. On the other hand, if you are an entrepreneur, a freelancer or a hobbyist, this manual is for you as well. In fact, it will show you in simple terms the best ways to promote yourself and your activities on social networks.
This guide will open your eyes to the infinite opportunities that this field offers. Moreover, it will give you numerous practical tools to get started right away. HERE'S WHAT YOU WILL LEARN WITH THIS MANUAL: What is Social Media Marketing
Why should you invest in Social Media
What is the role of the Social Media Manager
How to create a winning Social Media Strategy
How to choose the right Social Network for your business
Social Media Marketing netiquette
How to do Social Media Marketing without paying
Paid campaigns: how they work and why to use them
How to promote a product or service on Facebook
How to manage a fanpage on Facebook
How to integrate Facebook with other social networks
How to promote a product or service on Twitter
How to integrate Twitter with other social networks
How to quickly and easily publish effective videos on YouTube
How to create brand loyalty with great videos
How to increase your business activities on YouTube
How to do social media marketing on Instagram
How to do social media marketing on Tumblr
How to do social media marketing on Flickr
How to do social media marketing on Pinterest
How to do social media marketing on Tik Tok
How to do social media marketing on Vimeo
How to do social media marketing on LinkedIn
How to do social media marketing on SlideShare
How to promote your blog on social media
How to promote your company on social media
How to promote your E-Commerce on Social Media and much more...

Table of contents

• PREFACIO
• 1. INTRODUCCIÓN AL SOCIAL MEDIA MARKETING
• 1.2. ¿Por qué invertir en el Social Media Marketing?
• 1.3. La figura del Social Media Manager
• 1.5. Por cada target, su red social
• 1.6. SEO y SEM: qué son y para qué sirven
• 1.6.1. El duro trabajo del SEO
• 1.6.2. El dorado mundo SEM
• 1.7. La netiquette del Social Media Marketing
• 1.8. Mitos que desmentir
• Los secretos revelados en este capítulo
• 2. FACEBOOK MARKETING
• 2.2 Cómo promover un personaje
• 2.3. Como organizar una Fan Page
• 2.4. Media compartidos en Facebook: ¿cuáles funcionan mejor?
• 2.5. Complementar Facebook con otras redes
• 2.6. Hacer Social Media Marketing sin pagar: ¿cómo se hace?
• 2.7. Campañas de pago: ¿cómo funcionan y por qué usarlas?
• 2.8. Case History: Jenus de Nazareth, el Verbo de Don Alemanno Difundido a través de Facebook
• Secretos revelados en este capítulo
• 3. TWITTER MARKETING
• 3.2. Cómo promover a un personaje
• 3.3. Complementar Twitter con otras redes
• Secretos revelados en este capítulo
• 4. YOUTUBE MARKETING
• 4.1. Subir un video atractivo y de forma fácil en YouTube
• 4.2. Crear un brand loyalty aportando un video llamativo
• 4.3. Aumentar el volumen de ingresos de tu negocio
• 4.4. Publicidad en YouTube
• 4.5. Case History: Daniele Doesn’t Matter
• Secretos revelados en este capítulo
• 5. INSTAGRAM MARKETING
• 5.2. ¿Instagram está en línea conmigo?
• 5.3. Aumentar los “me gusta” y los seguidores en Instagram
• 5.4. El poder del hashtag
• 5.5. Case History: Starbucks conquista a todos
• Secretos revelados en este capítulo
• 6. LOS HERMANASTROS DE INSTAGRAM: TUMBLR, FLICKER Y PINTEREST
• 6.1. El desconocido Tumblr
• 6.2. Flickr, la versión seria de Instagram
• 6.3. Pinterest, el social “atractivo”
• Secretos revelados en este capítulo
• 7. LA TRISTE HISTORIA DE GOOGLE+
• 7.1. Google+ vs Facebook: diferencias
• Secretos revelados en este capítulo
• 8. VIMEO
• 8.1. Características principales
• 8.2. ¿Por qué Vimeo y no YouTube?
• 8.3. Sus usuarios
• 8.4. Cómo darse a conocer en Vimeo
• Secretos revelados en este capítulo
• 9. LAS REDES PARA EL TRABAJO: LINKEDIN Y SLIDESHARE
• 9.2. SlideShare
• 9.3. LinkedIn vs. Slideshare: ¿cuál me viene mejor?
• Secretos revelados en este capítulo
• 10. TIK TOK
• En cuanto al marketing pago de Tik Tok, su sistema es muy similar al de Facebook e Instagram. Básicamente tienes que publicar una campaña de publicidad seleccionando el budget y el target que te interese.
• Secretos revelados en este capítulo
• 11. LAS REDES COMO MEDIO PUBLICITARIO
• 11.1. Promover vuestro blog en las redes
• 11.2. Promover vuestra empresa en las redes
• 11.3. Promover vuestro E-Commerce en las redes
• Secretos revelados en este capítulo
• CONCLUSIONES