- English
- ePUB (mobile friendly)
- Available on iOS & Android
About this book
There's an old saying that goes"the squeaky wheel… gets the grease."
The saying may have been true at one point in time but now…
The business world is a busy and crowded place. How can abusiness professionalstandout from the cacophony of others clambering for attention and recognition?
Some will tell you it is easy now-a-days to create an on-line reputation
The author believes creating your on-line persona is important however, it is butone stepat a self-promotional and marketing strategy.
Blow Your Own Horn! Personal Branding for Business Professionals delivers strategies to build your on-line presence and gain recognition in your community.
Your goal may be to raise your prominence at work to apply for a job you have been eying. Perhaps, your goal is to run for political office, but it seems no one knows who you are.
This book is for business professionals who want to raise their visibility in a crowded workplace or a personal interest venture.
Some will tell you blowing your own horn is bragging. The author argues against that belief. If we are to move forward and benefit from our accomplishments, we need to self-promote.
Blow Your Own Horn! Personal Branding for Business Professionals offers:
Strategies for personal branding and marketing.
Self-promotion utilizing Linkedin as a tool.
Effective networking techniques for self-promotion.
Self-promotion strategies related to job searching.
On-line reputation management and…
Additional social media venues that could be helpful to you in developing your personal brand.
Now is the time to let the world know what you have offer. It's time to start blowing your own horn! This book shows you how.
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Information
Table of contents
- Cover
- Title Page
- Copyright
- Contents
- Introduction
- I. Personal Branding & Marketing
- Personal Branding
- Personal Marketing
- Who Are You?
- What Do You Stand For?
- Are You Linkedin?
- Linkedin Strategies for Personal Branding & Marketing
- Reach Out and Link Somebody
- Linkedin Professional Profile Assessment
- Linkedin: But Wait... there's more!
- Blow Your Own Horn On-line
- II. Networking for Business Success
- Networking for Business Success
- Pre-Networking Phase
- Creating your Elevator Pitch
- Developing Your USP
- How High Does Your Elevator Go?
- It's All About You
- Your Voice Mail Message
- Live Face-to-Face Networking Phase
- Business Card Care, Custody & Etiquette
- Dress For Success
- Whole Lotta Shaking Going On
- Wear a Name Tag
- Post Networking Phase
- It's Coffee Time!
- An Alternative to Attending Large Networking Events
- Characteristics of Successful Networkers
- Types of Introductions
- Assessing Your Networking Effectiveness
- On-line Networking: Social Media Overview
- III. Self-Promotion When Job Searching
- Self-Promotion When Job Searching
- Creating Winning Resumes
- Creating Cover Letters
- Your Network Web
- The Initial Interview Phone Call
- Dress For Success Revisited
- Organizing Your Presentation
- The Follow-up Job Interview Phone Call
- Basic Interviewer Personality Types
- IV. On-line Strategies for Personal Branding & Marketing
- On-line Reputation Management
- Cyberbullying Prevention Strategies
- Miscellaneous Self-Marketing & Promotion Tactics
- How to Network on Social Media Like a Pro: Intro
- Search Engine Optimization for Facebook
- YouTube
- Blogs vs Newsletters
- Quora.com
- Webinars
- Summary & Conclusion
- V. Networking Resource Files
- Strategies to Get the Most out of your Business Networking/Referral Group
- Name Dropping for Fun & Profit
- Close Encounters of the Networking Kind
- For a Good Time Call
- Johnny Appleseed Knew What He Was Doing
- So What's Your Story?
- Too Shy to Network?
- You Get Back What You Give
- Become a Thought Leader
- Be the Red Car
- Power Networking Secret Revealed!
- When you read LinkedIn profiles what information pops out at you - good or bad?
- How do you describe yourself to others at a networking events when you have several different active careers?
- Top 15 Networking No-No’s: Power Networking Tips & Techniques
- VI. Personal Development Resource Files
- How Big is Your Sandbox?
- Top Ten Personal Empowerment Tips
- VII. Job Searching Resources
- Should I be honest on LinkedIn about being jobless or should I hide it?
- How can you write on LinkedIn that you were the creator of a company's department?
- About the Author
- Also by Rae A. Stonehouse