eBook - PDF
Dynamics of International Business: Asia-Pacific Business Cases
- 262 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Dynamics of International Business: Asia-Pacific Business Cases
About this book
Dynamics of International Business: Asia-Pacific Business Cases brings the challenges and complexities of the contemporary international business environment into the classroom. These authentic case studies, based on recent research and events, enable students to engage with the economic, social, political and intercultural factors that impact on international business and understand how these factors are addressed in the real world. Designed to facilitate a problem-based learning approach, the cases in this book: • draw on a diverse range of businesses and industries – from seafood to video games to renewable energy • illustrate fundamental themes and concerns within global business, including ethics, sustainability, emerging markets and cultural and legal differences • span many countries across the Asia-Pacific region • include discussion questions that encourage students to apply international business theory in the context of realistic scenarios • include references and suggestions for further reading. Extra resources for instructors, including case synopses and learning objectives, are available on the companion website at www.cambridge.edu.au/academic/internationalbusiness.
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Information
Table of contents
- Cover
- Contents
- Foreword
- Contributors
- Preface
- Part I The Environment of International Business
- 1 AWB and the Iraqi Oil-for-Food scandal: Just a cost of doing business?
- 2 Walking the blurry line in China: Negotiating deals and staying out of jail
- 3 The feasibility of solar energy in el Junco
- 4 Colombian coffee: Issues of sustainability?
- 5 Preserving paradise: Shell’s sustainable development programs in the Philippines
- Part II Strategy and Entrepreneurship in International Business
- 6 Dewak: The positioning and growth of a born global software firm from a developing country
- 7 Qingdao Applied Chemistry Company (Kingking): Pivoting into a new global strategy
- 8 Bangkok Dusit Medical Services Public Company Limited: Healthy international expansion
- 9 The growth and internationalisation of Geely – the Chinese car manufacturer
- 10 Parking Creators International
- 11 Tasty Southern Seeds
- 12 Introducing innovations in education: The Ateneo Graduate School of Business
- Part III Managing People in International Business
- 13 John Parker’s expatriate experiences in China
- 14 Dilemmas in working across cultures: Arun in a conundrum
- 15 Working in Chinese firms
- 16 Losing touch with the context: The story of Ravinaki Resort in Fiji
- 17 Foxconn: The complexity of quality control in a Chinese context
- 18 Quality through culture: Organisational development at New American Ice Cream
- Part IV Operating in International Markets
- 19 Learning from experience: Purchasing industrial machinery from China
- 20 Country of origin labelling and the New Zealand seafood industry
- 21 Ubisoft: Competing in the global video gaming industry
- 22 Taobao vs eBay: The fight between a local nobody and a global giant
- 23 The internationalisation of COSCO and its investment in New Zealand
- 24 Developing education exchanges between China and the West: The case of Bricknowledge and Mericia
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Yes, you can access Dynamics of International Business: Asia-Pacific Business Cases by Prem Ramburuth,Christina Stringer,Manuel Serapio in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over 1.5 million books available in our catalogue for you to explore.