Advanced Introduction to Entrepreneurship
eBook - PDF

Advanced Introduction to Entrepreneurship

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Advanced Introduction to Entrepreneurship

About this book

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Renowned entrepreneurship scholar Robert D. Hisrich provides insights into the venture creation process, as well as the entrepreneur as a person. He outlines the characteristics, motivations and decision making processes of the entrepreneur in different settings (including businesses, government organizations and non-profits/social enterprises) to provide a comprehensive understanding of the individual who creates a new venture.Key features include: • Insights into how creativity and innovation provide a base for developing an idea• A history of the development of entrepreneurship and the changing nature of the entrepreneur• A focus on important aspects of a business plan• Unique perspectives from corporate executives, entrepreneurs and small business managers• Ideas on building a lasting company and/or ending the venture.Offering a concise, accessible and timely introduction to entrepreneurship, this thoughtful book will prove a valuable supplement to advanced students as well as practitioners of entrepreneurship and anyone interested in the field.

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Yes, you can access Advanced Introduction to Entrepreneurship by Robert D. Hisrich in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Edward Elgar Publishing
Year
2014
Print ISBN
9781782546153
eBook ISBN
9781782546160
Topic
Business
Subtopic
Entrepreneurship
Index
Business

Table of contents

  1. Front Matter
  2. Copyright
  3. Contents
  4. Preface
  5. PART I Overview of the entrepreneur
  6. 1 Entrepreneurship: a historical perspective
  7. 2 The entrepreneur and entrepreneurial decision making
  8. 3 Corporate, government and social entrepreneurship
  9. PART II Innovation and the idea
  10. 4 Creativity and innovation
  11. 5 Identifying opportunity
  12. 6 Creating and protecting the business idea
  13. PART III The business plan
  14. 7 The business plan
  15. 8 The marketing plan
  16. 9 The financial plan
  17. 10 The organizational plan
  18. PART IV The venture
  19. 11 Obtaining capital and other resources
  20. 12 Launching the venture
  21. 13 Growing the venture
  22. 14 Building a lasting company and ending the venture
  23. Index