- English
- PDF
- Available on iOS & Android
Advanced Introduction to Corporate Venturing
About this book
Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.In this unique and original Advanced Introduction, Robert Hisrich pinpoints the essential principles of forging a new venture in an existing corporate context. In this environment, starting and operating a new business includes considerable risk and requires effort to overcome inertia to create something new of value to both the organization as well as the market and individuals. This accessible and practical guide to the nature of the entrepreneurial process discusses the basic aspects of corporate venturing before diving into topics such as innovation, creativity, opportunity analysis, market disruption and the critical development of business plans. The result is an applicable illustration of how an individual might organize, control and effectively implement a corporate venture, including methods for evaluating results and using creative problem solving.This highly readable guide will be an invaluable text and resource for students of entrepreneurship, strategy and innovation.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Front Matter
- Copyright
- Contents
- Preface
- About the authors
- 1 Corporate venturing: similarities and differences
- 2 Understanding corporate venturing and creative problem solving
- 3 Innovation and identifying and evaluating the opportunities
- 4 Recognizing the opportunity for market disruption
- 5 Developing the corporate business plan
- 6 Organizing corporate venturing
- 7 Controlling and compensating corporate venturing
- 8 Implementing corporate venturing
- Index