eBook - PDF

Advanced Introduction to the Experience Economy

Name: Advanced Introduction to the Experience Economy
Author: Jon Sundbo

Jon Sundbo,

English
PDF
Available on iOS & Android

eBook - PDF

Advanced Introduction to the Experience Economy

Jon Sundbo,

About this book

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.Key features include: • Analysis of how experiences are replacing services and knowledge as a key driver for the economy• Discussion of the future of the experience economy and the impacts Covid-19 may have on this• Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

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Yes, you can access Advanced Introduction to the Experience Economy by Jon Sundbo in PDF and/or ePUB format, as well as other popular books in Business & Service Industry. We have over one million books available in our catalogue for you to explore.