eBook - ePub

Hotelmarketing und -management

Name: Hotelmarketing und -management
ISBN: 9783739801704

In der Praxis verstehen

Martin Linne,

Ines Karnath,

288 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Hotelmarketing und -management

In der Praxis verstehen

Martin Linne,

Ines Karnath,

About this book

Strategisch und operativ erfolgreich sein!Sie wollen ein Hotel erfolgreich managen? Dies erfordert ein fundiertes betriebswirtschaftliches Know-how. Das vermitteln Martin Linne und Ines Karnath in diesem Buch.Zu Beginn stellen sie die Institution Hotel facettenreich vor und gehen darüber hinaus auf das Hotelmarketing ein. Dabei skizzieren sie strategische Analysemethoden ebenso wie operative Maßnahmen des Marketing-Mix.Das Hotelmanagement vermitteln sie praxisnah: Sie beleuchten zentrale Bereiche wie Frontoffice, Food & Beverage, Finance, Business Development sowie Human Ressource im Detail. Expert: innen aus der Praxis steuern spannende Einblicke bei. Auf zentrale Aspekte der Digitalisierung und Nachhaltigkeit gehen sie zudem ein.Das Buch richtet sich an Studierende des Hospitality Managements und der Tourismuswissenschaften. Es bietet auch Quereinsteiger: innen einen spannenden Einblick.

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Yes, you can access Hotelmarketing und -management by Martin Linne,Ines Karnath in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.