Cómo vestirse, qué método usar para preparar café por la mañana, qué recorrido elegir para ir a trabajar, cómo organizar una presentación universitaria, cuál es la estrategia de marketing adecuada para un producto que sale al mercado, cómo escribir un libro o planificar una campaña política, todas estas situaciones son, o pueden ser, diseñadas. Desde una perspectiva holística, este libro considera que el diseño es un proceso que va más allá de una disciplina y que está presente en nuestras vidas consciente o inconscientemente. Ampliar la mirada para entender el detrás de escena de nuestras interacciones y experiencias cotidianas nos permite encarar los problemas desde una perspectiva diferente y generar oportunidades para mejorar nuestro entorno. Izando las banderas de la simpleza, la empatía, el pragmatismo y la flexibilidad, El diseño del mundo busca hacer visible lo invisible reflexionando y brindando herramientas útiles. Analizar y conocer cómo se configura aquello que experimentamos es la mejor forma de encontrar oportunidades y proyectar mejoras en nuestro día a día, tanto a nivel personal como profesional.
- 240 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
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Information
Topic
DesignSubtopic
ManagementTable of contents
- UN MAL PRÓLOGO Por Mateo Salvatto
- PREFACIO
- INTRODUCCIÓN
- CASO 1 - MI HISTORIA DE AMOR CON EL CAFÉ
- CASO 2 - BAILANDO EN EL APPLE STORE
- CASO 3 - EL PROPÓSITO DE LOS RULEMANES
- CASO 4 - ¿CÓMO DISEÑAR UNA CIUDAD?
- CASO 5 - LA CARRERA POR EL ESPACIO
- CASO 6 - DISEÑANDO UN RELATO
- CASO 7 - DISEÑANDO EL UNIVERSO
- EPÍLOGO - TALADRAR UNA CERÁMICA
- AGRADECIMIENTOS
- BIBLIOGRAFÍA
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Yes, you can access El diseño del mundo by Franco Pellegrini in PDF and/or ePUB format, as well as other popular books in Design & Management. We have over 1.5 million books available in our catalogue for you to explore.